The anti-politics of ‘Upworthy’

The anti-politics of ‘Upworthy’

Upworthy says it’s not focused on elections. Really. The viral media site, which curates video and content with a headline style that has become a meme in its own right, describes itself as “social media with a mission.” Since it launched in March 2012, Upworthy has drawn big traffic — about 53 million visitors in February — with sharing-friendly content. And it does its news aggregation with a point of view that is decidedly progressive and left-wing. Continue Reading Upworthy has hit the sweet spot of political messaging, according to some observers, […]