R.I.P. Saturday Morning Cartoons

This Is the First Weekend in America With No Saturday Morning Cartoons

This Is the First Weekend in America With No Saturday Morning CartoonsSaturday morning American broadcast TV was once animation’s home field. Filling a cereal bowl with artificially colored sugar pebbles and staring at the tube was every kid’s weekend plan. Not any more: For the first time in 50-plus years, you won’t find any animation on broadcast this morning. It’s the end of an era.

Yes, The CW, the final holdout in Saturday morning animation, ran its last batch of Vortexx cartoons last weekend. This week, where you once saw shows like Cubix, Sonic X, Dragon Ball Z and Kai, Digimon Fusion, and Yu-Gi-Oh!, you’ll instead find “One Magnificent Morning,” a block of live-action educational programming.

It’s the end of an era, but it’s been a long time coming: NBC ditched Saturday morning cartoons in 1992, CBS followed suit not long after, and ABC lost its animated weekend mornings in 2004. The CW, a lower-tier broadcast network, was the last holdout in a game that the Big 3 left long ago.

What killed Saturday morning cartoons? Cable, streaming, and the FCC. In the 1990s, the FCC began more strictly enforcing its rule requiring broadcast networks to provide a minimum of three hours of “educational” programming every week. Networks afraid of messing with their prime-time slots found it easiest to cram this required programming in the weekend morning slot. The actual educational content of this live-action programming is sometimes debatable, but it meets the letter of the law.