PRETEND it’s 1960, and the Food and Drug Administration has just done something startling. It has taken a drug it had previously approved for infertility — brand name Enovid — and approved it for the opposite use: birth control. That pill — soon simply the Pill — triggered the sexual revolution. But not overnight. Doctors at first resisted giving it to unmarried women. Women were shy about carrying evidence that they actually planned to have sex. Pioneering feminists like Margaret Sanger and Katharine D. McCormick braved vilification to champion it. Madison Avenue chimed in: Ads featured Andromeda, the princess […]

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